Together, we can build
a sustainable future for all
Accelerate your positive impact on people and planet
through impact strategy, measurement and management (IMM)
Accelerate your impact
ImpactBuddy helps travel organisations, social enterprises, and accommodations worldwide
to improve their environmental, social and economic performance
through Impact Measurement and Management (IMM).
IMM helps measure and manage the true effects of your organisation’s activities
so that you can optimise your positive impact on people, the planet, destinations and society,
and create more value for your customers and company.
Transform your organisation into a future-proof and transparent business
that empowers customers to make sustainable travel decisions.
Start making an impact today!
If you measure it,
you can improve it
Why impact
measurement & management
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Reasons why to measure and manage impact for your organisation
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Report on your non-financial results, in addition to your financial results: e.g. human rights, employee engagement, diversity and inclusion, effect on people and communities, improved environmental performance.
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Create more value for your customers, employees, partners, suppliers and shareholders.
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Meet your customers' rising expectations. Customers will ask it from you; if not today, tomorrow.
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Strengthen your brand and attract new conscious customers.
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Motivate your employees and attract new talent.
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Engage and communicate effectively and transparent with your stakeholders.
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Know how your organisation contributes to the UN Sustainable Development Goals, such as decent work & economic growth and gender equality.
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Find new innovative ways to run your business.
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Improve your ecological footprint (e.g. carbon emissions, waste, plastic usage).
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Make your supply chain transparent and sustainable.
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Gain more insight into your resource use, like water, energy and waste consumption and save operational costs.
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Contribute to local communities.
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Protect wildlife.
Why now
The travel industry is one of the fastest-growing sectors globally.
The pandemic has enormously impacted the Travel & Tourism industry, and it will take years until it will be back to 'normal' standards. We have a huge opportunity to make Travel more sustainable and transparent and develop solutions for this. Travellers are increasingly interested in making sustainable travel choices now that they are more aware of the impact on people and the environment. They will look for more sustainable travel options and choose travel organisations and accommodations that apply sustainable practices.
1 out 10
of all jobs globally
are travel related
*
1.8 bn
people will travel internationally
by 2030
**
of the sector's contribution to the global GDP in 2019. In 2020 it decreased to 6% due to the pandemic
10% GDP
*
8%
of global CO2 emissions that
the travel and tourism industry is
responsible for
***
82%
of global travellers think sustainable travel is important
****
70%
say they are more likely to
book an accommodation if it has implemented
sustainable practices.
of travellers expect the travel industry to offer more sustainable travel options.
69%
****
75%
of Millennials make up of the workforce by 2025, and they look for socially responsible employers.
*****
****
UN Sustainable Development Goals (SDG’s)
Tourism contributes directly to number 8, 12, 14 and 17 of the UN Sustainable Development Goals (SDG’s) and indirectly to all the SDG goals, both in positive and in negative aspects.
World Travel & Tourism Council
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Sustainable Travel international
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Booking Holdings Sustainability Report
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Positive contribution
Travel connects different cultures and nationalities, creates jobs for local and global citizens, reduces poverty, increases livelihood and happiness and contributes to economic growth and prosperity.
Negative contribution
Travel creates carbon emissions, over-tourism, poorly paid jobs, increases pollution such as plastic in nature, increases local prices, and can damage destinations and the environment.
A sustainable future of travel
starts with measuring
your impact
Our services
Impact strategy, measurement and management program (IMM)
Our Impact strategy, measurement and management program (IMM) guides your organisation through a comprehensive process to identify, measure, and manage your ecological, social, and economic impact. We help you develop an impact strategy, create a measurement plan, and select the best software tools, reporting standards, and certifications.
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From data collection to impact reporting, we ensure you have a robust action plan to integrate impact and sustainability into your business model, strategy, brand, culture, marketing, sales, finance and operations.
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We use industry-specific, outcome-based metrics and collaborate with a global network of sustainability experts, software companies and organizations. This extensive network enables us to deliver tailored solutions that meet your unique needs.​​​​
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Kick start
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Intake (objective and scope)
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The practical principles of the IMM life cycle
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What IMM can mean for your organisation
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Impact strategy
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Purpose, mission and vision
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Impact assessment
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Stakeholders analysis
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​Theory of change
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Impact statement
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Creation Impact strategy​​
Measure & Report
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Measurement plan: what, how, where and when to measure
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Match with reporting standards, certifications and software solutions
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Data collection and analysis
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Conclusion and recommendation
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Start your impact
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Communication results to all stakeholders (eg. impact report)
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Action plan on how to embed impact in your business model, strategy, brand, culture, marketing, sales, finance and operations
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Start making an impact
About
​​Mission
At ImpactBuddy, we help organisations accelerate their positive impact on people and the planet through our Impact Strategy, Measurement and Management program (IMM).
Vision
We believe in the power of collaboration. By working together, we can create a sustainable future for all and ensure that current and future generations can continue exploring the world and get to know other cultures.
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Impact
Impact is the additional effect of the organisation's activities on stakeholders, the environment, and society (social). Positive and negative, direct and indirect, intended and unintentional. It is the value that an organisation creates by making a difference in the world by affecting the things important to society.
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Impact measurement is the process of systematically quantitatively and qualitatively evaluating the impacts of the organisation. It helps to maximize the impact.
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Impact management is the dynamic process that empowers organisations to measure and enhance their impact, reducing negative effects while amplifying positive outcomes for both people and the planet, all with minimum investment.
The story
Since graduating from Hotelschool The Hague in 2000, Marielle has worked in the travel, tourism & hospitality industry. In 2003 she joined Booking.com, helping to grow the online business, markets and the teams worldwide in several global and regional leadership roles, of which five years in AsiaPacific.
Over these years, she developed a passion for mentoring social enterprises focussed on solving a social or environmental problem in their destination or region.
Marielle became a certified Impact Manager in 2020. She launched ImpactBuddy to combine the effective outcome-based techniques & principles of impact measurement with her knowledge, experience and passion to contribute to a sustainable future of travel.
Marielle works closely with a global professional network of impact measurement experts and software companies to best serve the client’s needs.
Gillian Tans
former CEO at Booking.com​​
Partner of Diverse Leaders in Tech
People are explorers, and travelling creates memories of a lifetime, but we need to make sure that generations to come can keep exploring the world!
I have known Marielle for over 20 years and have seen her advising startups in the Booking Booster program. She is very dedicated and focused on helping businesses make a true impact.
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Jaideep Bansal
Chief Operating Officer
Global Himalayan Expedition (GHE)
We have been working in the social impact and development sector for ten years now. Still, the insights and the impact metrics that Marielle brought to the table were something we had never been able to conceptualise. Together with our team she developed the Impact Plan, Theory of Change and the Feedback Metrics, which enabled us to quantify our social impact better and comprehensively, resulting in creating real success stories with our partners.
Marielle understands the on-ground situation and adapts the methodology, coming from years of experience in the business and social sector. I highly recommend ImpactBuddy to any organisation that wants to measure and manage their impact while creating the right narratives to communicate their impact stories.
Asha Lalai
Humanitarian Entrepreneur
One Million Dreams
I worked together with Marielle on 'Thank You Care Takers' during the global pandemic. Our mission was to increase collective well-being worldwide by delivering 1 million' Messages of gratitude' to healthcare workers. The IMM process helped us create a clear mission and vision.
Through the insights into our activities' impact, we could effectively allocate our recourses. It increased the effectiveness of the campaign, and it helped with finding strategic partners. The impact report showed that what we do can make a difference and inspire other people to do the same.
What others say about ImpactBuddy
Contact us now for a free intake and
start making an impact today!
